Experience

Welcome to my portfolio

have a look around.

As a seasoned Principal User Experience Designer, my objective is to showcase a diverse array of projects that highlight my expertise in creating intuitive, user-centered designs. Through detailed case studies, wireframes, prototypes, and comprehensive annotations, I aim to demonstrate my ability to deliver exceptional user experiences across various industries. My work reflects a commitment to accessibility, innovation, and collaboration, driving impactful results and elevating digital experiences for all users.

Experience

Foote, Cone & belding, Principal User experience creator

April 2022 - Present

I utilized my technical skills in Adobe Creative Suite, Sketch, and Figma to create interactive prototypes and wireframes that significantly improved user experiences. By developing and implementing the UX vision, strategy, and design principles for multiple brands, I ensured a consistent and user-friendly experience across all platforms. My expertise in creating comprehensive wireframes, prototypes, and design specifications supported this effort. I also advocated for accessibility best practices within the organization, educating team members on the importance of inclusive design. To stay informed about industry trends and advancements in accessibility technology and design, I conducted regular industry research and attended conferences. Additionally, I collaborated with design and development teams to ensure digital products and platforms were accessible to users with disabilities.

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Lifefitness, Senior user eperience designer

May 2021 - April 2022

I utilized my technical skills in user experience design to create and refine user flows for optimal usability and engagement. I developed and implemented user-centered designs for all Life Fitness digital platforms, including The Life Fitness App and Life Fitness equipment, resulting in a 30% increase in user engagement. Throughout the design process, I collaborated cross-functionally with designers, writers, researchers, product managers, data analysts, and engineers to ensure seamless communication and collaboration. By conducting thorough user research, I gained insights into how users perceive and interact with the Life Fitness brand, leading to the creation of intuitive and user-friendly interfaces. Additionally, I worked closely with cross-functional teams and stakeholders to ensure seamless tracking and accessibility of design assets. I also spearheaded cross-functional collaboration to align goals and efficiently execute A/B testing protocols.

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mavens, Senior user eperience designer

October 2020 - April 2021

Led the complete design process for all Salesforce (SLDS) digital products, including web and mobile platforms, ensuring a seamless user experience from concept to completion. Spearheaded multiple UX initiatives for Pfizer's call center tracking and management software, crucially ensuring smooth and efficient operations during the COVID-19 vaccine rollout. Collaborated with product and engineering teams to develop and implement a comprehensive product design strategy, resulting in a 30% increase in user satisfaction. Transformed exploratory concepts and wireframes into pixel-perfect Salesforce designs, overseeing the end-to-end design process for various product ideas. In a fast-paced startup environment, managed multiple projects simultaneously, ensuring timely completion of deliverables.

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Computer Resourse solutions group, Senior product design lead (freelance)

October 2019 - August 2020

Thorough review of design requirements and selection of optimal materials consistently resulted in solutions that met or exceeded user needs. Comprehensive on-site studies and precise technical narratives documented processes and design changes effectively. Collaboration with on-shore and off-shore development teams and designers led to a 20% increase in client satisfaction ratings by conceptualizing and refining product concepts. Technical skills in designing and estimating were utilized to accurately estimate quantities and costs, leading to cost-effective project proposals. Research and testing of the feasibility, design, operation, and performance of new design systems enhanced the efficiency and cost-effectiveness of the product development process. Rigorous testing and analysis ensured the optimal functionality and usability of UX designs.

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The wunderland group, DIGITAL UX/PRODUCT DESIGN LEAD (Freelance)

April 2019 - October 2019

Successfully resolved all design and test issues for the Citibank/Sears credit card, ensuring timely completion and customer satisfaction. Quantitative metrics were generated to measure the effectiveness and usability of designs. Technical skills in UX/UI design software, such as Adobe Creative Suite and Sketch, were utilized to create visually appealing and user-friendly digital products. Design requirements were reviewed, and appropriate materials were identified for the development of solutions. UX strategies were implemented to enhance user experience, resulting in a 20% increase in user engagement. Leveraged technical skills to develop and validate alternate designs and processing methods, resulting in improved efficiency and effectiveness.

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vsa partners, UX Director (Freeelance)

September 2018 - April 2019

Utilized technical skills in UX design and project management to direct teams and drive successful implementation, coordinating with client management, technical crew members, and fellow supervisors to optimize operations and meet challenging schedule targets. Demonstrated technical proficiency in UX research tools, wireframing, and prototyping to effectively communicate design concepts. Conducted comprehensive analysis of business requirements and gathered customer feedback to identify opportunities for process improvements. Implemented data-driven strategies and solutions, resulting in a 20% increase in website conversion rates.

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scientific games, lead user experience designer

April 2016 - September 2018

Led collaboration efforts with Tom Wood, VP of Digital, to establish project goals, projections, and client milestones for the User Experience team. Managed end-to-end testing and troubleshooting of the web platform, ensuring smooth deployment. Implemented efficient production processes, resulting in a 20% increase in on-time project delivery. Translated design requirements into project designs and implementation plans, leading to a 20% increase in user satisfaction. Successfully delivered projects within budget and timeline, ensuring client satisfaction. Streamlined project workflows by implementing Agile methodologies, resulting in a 15% decrease in project turnaround time.

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leo burnett, lead user experience designer

December 2015 - April 2016

Conducted user research and analyzed feedback to inform website redesign decisions, collaborating with clients and internal web designers to develop a modern and user-friendly UI design, resulting in a 20% increase in user engagement. Led production of visually appealing and engaging page content, including visuals and text copies, to meet project specifications and enhance user experience. Collaborated with Project Management teams to define and prioritize project goals, projections, and milestones, increasing efficiency and alignment across teams. Translated user requirements into project designs and implementation plans, resulting in a 30% increase in user satisfaction. Conducted thorough user research and usability testing to inform UX/UI improvements, resulting in a more intuitive and seamless user experience.

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ogilvy & mather, lead user experience designer

September 2015 - December 2015

Utilized technical skills in UX design to create visually appealing and intuitive digital assets, using UX design software like Adobe XD and Sketch to create and refine user interfaces for clients. Facilitated effective communication and teamwork among user interface designers, customer support staff, and web developers to ensure seamless implementation of user-friendly solutions. Collaborated with creative directors and visual designers to seamlessly integrate visual and brand identity into the final product, enhancing the user experience. Executed effective user experience design by incorporating essential visual and brand identity components. Developed and executed comprehensive UX strategies to optimize customer experiences across multiple digital platforms.

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critical mass, user experience consultant

October 2014 - October 2015

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havas worldwide, senior user experience designer (frelance)

September 2013 - October 2014

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fusion92, user experience manager

May 2012 - September 2013

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